The company is giving football fans the chance to 'Win a Player'*, worth up to £1/4m, for their beloved football club. The promotion, which is open to fans of clubs from the Coca-Cola Football League & The Scottish Premier League, runs for 80 days from March 8th and will be featured on over 200 million specially designed packs across the UK.

Every fan enjoys playing team manager from the terraces; from changing the formation from 4-4-2 to 4-3-3 during the game, to substituting half the team - the fans know best! Finally, Coca-Cola is giving them a chance to put their money where their mouth is and help shape their team and their clubs future.

The Coca-Cola 'Win a Player' promotion encourages fans to come together in support of their football club. Fans can enter via text** or online (www.coca-colafootball.co.uk) once a day, every day, for as long as the promotion runs.

The winning fan will be awarded the unique and enviable experience of presenting their much-loved football club with a cheque to be spent on a new player, or players, to the value of £1/4m. They will also, no doubt, take the opportunity to tell their club exactly who they think the money should be spent on!

The winner will not only help shape their club's future, with the new signing, but as a special reward for their support, will also receive a personal cheque for £10,000.

To put this amount into context, of the 385*** transfers that have taken place this season only 18**** have met or exceeded the £1/4m, landmark figure across the entire Coca-Cola Football League in the current 04/05 season.

Steve Cumming, Sponsorship Manager, Coca-Cola said, "Coca-Cola is committed to enhancing fans football experiences through our sponsorship of The Football League. We have already had fantastic feedback from fans and clubs alike on the Coca-Cola Win a Player initiative. The promotion is designed to tap into fans obsession with their club's performance and the concept of winning a player really goes to the heart of this passion for the game and love of their team.

"We know the Coca-Cola Win A Player promotion will inspire fans to join together and express their support for their football club."

Football League Chairman Sir Brian Mawhinney said: "This is another great Coca-Cola idea, it shows that our partnership is going from strength to strength. Lots of supporters are going to want to win this prize."

The lucky winning fan and club will be announced live on Sky Sports during the Coca-Cola Championship PLAY OFF FINAL, held at the Millennium Stadium, on 30th May 2005.

The promotion also offers fans the chance to win 1 pair of Football League/Scottish Premier League match tickets (2005/2006 season) every hour of every day for the duration of the promotion.

'Coca-Cola' and 'Coke' are registered trade marks of The Coca-Cola Company

* The winning club can choose to buy one or more players for the 05/06 season with the £1/4m prize fund.
**Please see promotional packs for details. Text messages charged at 10-12p dependent on network provider
***Cash transfers, short loans and long term loans
**** Information taken from cash transfer fees disclosed