Mutually Beneficial Partnerships with the Sky Blue Trust


About the Sky Blue Trust

  • The Sky Blue Trust is an independent, democratic, not-for-profit, community-based organisation that seeks to give fans a collective voice in the running of the club, with over 19 years tenure within the city.

  • Representing the largest membership vs. all other CCFC affiliated supporters comprising of over two thousand members and counting.

  • Our members are highly engaged with an average email open rate c.40% (+15%pts vs. sport industry benchmark rate)

  • Merchandising opportunities for partners include annual membership cards, website, social  and email distribution based on scale of barter or co-op agreements.

Muddy Soccer
Fan Cheering


About our Members

  • The Sky Blue Trust is currently over two thousand members strong.

  • The majority of members are aged between 30 – 60 and are located all around Coventry and nearby areas (Bedworth / Nuneaton)

  • Members are also predominantly season ticket holders at CCFC, representing approximately 20% of the Sky Blue’s season ticket holders.

  • With the Sky Blues now back home in Coventry, we have seen supporter engagement increase significantly, with a hunger to re-connect with their local community.


Working Together for Mutual Gains

The Sky Blue Trust has three key objectives when establishing partnerships: 

  • Grow our Voice

    • The Sky Blue Trust’s main operating goal is to ensure that the best intentions of CCFC are at the heart of everything we do. The more visibility we have, the more impact we have.​

  • Support our Community

    • The Sky Blue Trust is committing to leveraging the strength of it’s membership in order to support local businesses and charities that are owned and operated in the City and surrounding areas.​

  • Drive Membership Value

    • As a non-profit organisation, we are constantly looking to add value for our members - whether that is reductions in collateral and operational costs or value-adds that can be utilised in everyday life.​

Please see below some proposed examples of future opportunities available to work with the Sky Blue Trust. 

If you are interested please get in touch via email at

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Retail Opportunities

Have your company brand and creative showcased on the Sky Blue Trust's website with links through to your platform. 


Retail Opportunities

Every month the Sky Blue Trust emails our entire membership with a monthly update. We are able to offer a retailing space on this communication and are willing to review stand-alone emails should the offer be directly beneficial to our membership. 

Social Media Co-op Camapigns

Retailing Opportunities

Work alongside the Sky Blue Trust on an organic or social media campaign raising awareness in the local community. 

We are also happy to share promotional posts that directly benefit our membership e.g. "X% off for Sky Blue Trust members". 

Branded Merchandise

Retailing Opportunities

The Sky Blue Trust are currently reviewing merchandising opportunities for our membership. Any partner who would be willing to share in the investment would receive prime branding. 

Examples under review include memebrship cards, hats, scarves and polo shirts.

Want to discuss partnership opportunities? Get in touch